We offer primary care for all ages, trauma informed mental health counseling, play therapy, accelerated resolution therapy, X-ray services, nutrition and exercise counseling, and body composition analysis.

We would love for you to get started with us! Visit our Contact page or Appointments page to join our waitlist! We begin offering care in April 2026.

Our family medicine services are provided for a low monthly membership fee, and we do not accept insurance. This provides our patients with better access to their physician, personalized, preventable care with longer appointment times, and transparent, predictable pricing. Our patients will have direct access to their physician by phone and email.

We exist to help every person thrive, as a whole person. Our collaborative model will consider your emotional, spiritual and physical wellbeing, with the goal to bring health and vigorous longevity.

See www.dpcfrontier.com/defined for more information about the direct primary care model.

Or check out this TEDx - https://www.ted.com/talks/rob_lamberts_hi_i_m_rob_and_i_m_a_recovering_doctor

You can contact us through the contact form, and we will respond to you by email. Or, email us at Admin@VitalityDPC.Health.

For family medicine services:

Pediatrics: $65/month

Adults: $80/month

Seniors (Ages 65+): $100/month

Family Plan (2+ people in a family unit): $200/month

For counseling services:

For all ages: $130/ session

If eligible, you are welcome to apply for financial assistance through our non-profit organization, Vitality Health Collaborative. Eligibility is determined through a sliding scale based on an individual/ families gross annual income.

Individuals whose annual gross income is less than $50,000 will be eligible for financial assistance, and families whose annual gross income is less than $100,000 will be eligible. To access our sliding scale, visit: HERE. To access the application for financial assistance, visit: HERE.

Yes! These services are included for members as a membership benefit, and provided to non-members for a flat fee of $125. You are welcome to walk in between 9 AM - 4PM, Monday-Friday.

Same day appointments are available to members on Saturdays by appointment.

Direct primary care (DPC) and concierge medicine can look similar on the surface, since both involve a membership fee and personalized care. However, they are different in the following ways:

DPC does not bill insurance, while concierge medicine often does.

DPC often offers a lower monthly fee, while concierge medicine may have higher annual or monthly fees.

DPC focuses on comprehensive primary care, while concierge medicine often emphasizes enhanced access and luxury services.

For a patient, DPC is often more cost efficient than the costs of traditional insurance. Think of DPC as prepaid, transparent care versus unpredictable, marked up care with monthly premiums and out of pocket costs until you hit your deductible.

For everyday care, DPC replaces both the premium and the visit cost. You’re not having to decide “can I afford to go in?” every time something comes up.

Also, because we have partnerships with agencies that provide cash pricing, labs, medications, and imaging are dramatically less expensive. Insurance pricing is often inflated due to negotiated rates and billing structures. Patients save the most money here, this is one of the biggest hidden advantages.

No problem! We offer in-house X-Ray imaging services, with immediate or same day appointments available. X-Ray scans are charged a flat rate of $50 per body part for Vitality members, and $100 per body part for non-members.

If you need access to a specialist, your physician will help coordinate and navigate that care. You can either use your insurance to access specialty care. we can coordinate financial assistance with local health systems, or your physician can make a referral to a partner specialist who will accept cash payment.

Play therapy helps children express feelings they may not have the words for by using play as their natural language. Through toys, art, and imagination, children can safely act out emotions and experiences. With a therapist’s support, they begin to understand those feelings and learn healthier ways to express them.

Accelerated Resolution Therapy® (ART) is a brief, structured psychotherapy that helps people resolve distressing memories and symptoms by reprocessing how those memories are stored in the brain; often in a few sessions. ART integrates eye-movement techniques with image rescripting to reduce emotional and physiological reactivity while clients stay in control throughout the process. Through ART, clients are able to erase negative images associated with memories, resulting in the elimination of corresponding triggers while preserving the factual memory.